![]() ![]() ![]() Regularly check rankings and alerts – Track keyword rankings regularly so that you can stay up to date with how your pages are performing.If you have terms that historically have not provided value once they got to the top of the first page of Google, then those keywords may not be worth tracking because they did not provide any business value and may be irrelevant.Some brands are tracking millions of keywords, which may not be the best idea since some of these keywords don’t provide any business value – even when you rank at the top of the SERPs for those terms. Integrate with Google Search Console – Rankings are not the best measurement of success, only when they deliver value, i.e., traffic, revenue, sales, and conversions.Look for a solution that provides accurate and comprehensive results so you can gain insights into how your keywords are performing in the search engine results pages (SERPs). ![]() Use an accurate tracking tool or platform – When tracking keyword positions, accuracy is key.Here are some tips for how to effectively track keyword rankings: Most agencies and brands track rankings month over month, quarter over quarter, etc. Specify the search engine based on your target audience country and language.Keep in mind that rankings tend to fluctuate depending on personalization, what data center you’re hitting, and more. Google will return different results for the same keyword, when you perform a search query in or .uk. To get the right results from this tool, it’s important you select the right search engine. This ranking tools lets you track the rankings for desktop in 14 countries and for mobile in 5 countries: Promote your content to earn backlinks and create awareness.Write quality content that is shareable generate mentions / backlinks.Optimize your content by optimizing on-page key elements like your Title tag, headings, image Alt tags and natural keyword usage throughout the content.Use a keyword research tool to identify keyword opportunities and to set realistic goals based on keyword difficulty metrics. Start off with selecting the right keywords that your trying to rank for. ![]()
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